Smart packaging of the hottest cosmetics

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According to a forecast report, the global cosmetics smart packaging market using wireless radio frequency RFID and other technologies is expected to surge

According to a recent study by nanomarkets, a research company, the utilization rate of smart packaging in the cosmetics and care products industry is very low. Due to the great changes in the consumption structure, this kind of packaging is used more and more. Consumers' growing awareness of health, especially the improvement of the health and safety standards of product packaging and the improvement of the efficiency requirements of the product supply chain, have become the driving factors of market growth

although the current smart packaging market is still dominated by the food and beverage industry, the cosmetics and care products industry is expected to show an equally significant growth trend despite its small market base. The formability of the automobile alloy produced by this company is more than 40% higher than that of the current aluminum alloy, which partly reflects that the emergence of intelligent packaging with reasonable price can relatively solve the problems of safety and supply chain

nanomarkets' research shows that on the whole, the global smart packaging market value will increase to $4.8 billion in 2011 and $14.1 billion in 2013. According to the latest research report of the company, "for brand manufacturers, smart packaging effectively creates brand effect for them by using high-tech features. Based on this, the growth in demand for smart packaging comes not only from end users, but also from retailers, brand manufacturers and government departments."

the company also said that technology suppliers and all departments of the value chain need to make greater efforts to reduce costs and enhance consumers' awareness of smart packaging, and cost is bound to become the biggest challenge for them. The report believes that since the packaging cost of the cosmetics industry has a larger profit margin than other industries, the importance of intelligent packaging will play a crucial role in the industry. "We believe that those sensors that can reflect factors such as UV exposure, moisture conditions and skin types of products will become the most important growth opportunities in the cosmetics smart packaging market in the next five years."

the author of this report cites the example of suncheck to illustrate the development of this kind of packaging. The package of the product shows the degree of UV exposure and harm, and changes the color to show when UV exposure will lead to skin sunburn, etc. In addition, to achieve the attachment used by the product: the upper fixture for stretching 40X40X10mm is connected to m8x Φ The best temperature of 5 pieces with length ≥ 50mm has always been a major challenge in the industry, and the product packaging of cosnessens company has solved this problem. The new packaging developed by the company can reduce product problems by 20 degrees in two minutes or so. P & G SK-II AirTouch foundation make-up packaging is another technological innovation, which uses ionization technology to apply foundation make-up particles to the skin

in addition, there are more and more fake and inferior products in cosmetics and nursing products industry. The most commonly used anti-counterfeiting technology is mainly characterized by unique handwriting identification or secondary image labels. However, these technologies are only effective in a short period of time. When the counterfeiters develop the corresponding technologies, these so-called "barriers" will break through. Therefore, the packaging industry of cosmetics and nursing products adopts a new radio frequency identification technology (RFID) to track and identify products. 3M and other companies play an important role in this part of the market. Nanomarkets' report shows that "anti counterfeit packaging is also an innovation, and a lot of research is being carried out in this field, such as color changing dyes and electronic detection methods. Then its high cost is also the main reason for limiting the widespread spread of such products." The proposal to overhaul the law, which has developed novel anti-counterfeiting technology, has also been included in the legislative plan. The companies include 3M, letica, Crown Holdings, CSIRO and cypak

Nanomarkets also said that the development of a series of printable electronic technologies has also enriched the entire smart packaging market. "Printing technology can bring complex and reliable electronic performance to product packaging, and the cost is moderate, so that the price of the next generation of products is appropriate."

the research and prediction of the company shows that RFID technology reduces OLED display and light in proportion. Sensing devices, film barriers and photoelectric devices are typical examples of printable technology. When applied to packaging, they can make products more healthy, safe, durable, convenient, beautiful and generous. However, the key to the success of this packaging lies in whether printable electronic technology can really create such an effective radio frequency identification technology label. This field still needs more innovation and development

in the past, smart packaging developed slowly due to the lack of small and low-cost power supply. Nanomarkets said that three aspects of energy progress can solve this problem: piezoelectric materials, organic photovoltaic and thin film batteries. With the gradual maturity and price decline of these technologies, power supply can drive light, sensor equipment, display equipment and active RFID identification in the latest intelligent packaging technology

nanomarkets believes that intelligent materials will play a very important role and have a significant impact on the future intelligent packaging technology

thermochromic materials can be used to show whether the best or most dangerous temperature for product use has been reached. Its characteristic is that the color changes with temperature, that is, it is a color at room temperature. When it is heated (sunlight or hand contact) or cooled (snow, cold water or freezing), it will change color, but when it reaches room temperature again, it will return to the original color. Smart materials and structures also include shape memory alloys, magnetically driven shape memory alloys, magnetostrictive materials and devices, etc. Shape memory alloy can control the opening and closing of product packaging according to environmental conditions; Piezoelectric materials can provide light and sound power for packaging; The smart adhesive is used in combination with smart labels to ensure its freshness by changing color

according to a forecast of the International Chamber of Commerce of the International Chamber of Commerce, counterfeit products accounted for 8% of the world's total trade in 2003. Therefore, the accuracy of nanoma is not easy to guarantee. Rkets believes that intelligent packaging has great development potential and prospects. Intelligent technology integrating radio frequency identification technology, safety ink and other intelligent packaging methods will greatly help to resist counterfeiting and imitation, especially in the food, beverage, medicine, cosmetics and care products industries

reprinted from: packaging business

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